The war on alcohol

At the V festival 2 years ago, i was shocked to see people buying beer in cases.
40 at a time?
We would buy a few glasses at most.
So okay, there is a pub culture and everything but the English do have an apatite for alcohol.
We thought they were able to cope.
But not a day goes buy without the news of binge drinking, women drinking more than men and the rise in the alcohol related hospitalization incidents.
Even the well known fashion magazines have started to mention about this problem.
Drinking was banned on the tube a few weeks ago...

Ok. So there really is a campaign against 'binge drinking' and 'getting wasted' if not alcohol consumption as a whole.

I saw this man at a pub around 17 pm at Soho.
What do you think?
Is there really a problem?
(and yes, he was breathing!)